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International Socialist Review, Fall 1958

 

Don’t Wantta Buy Now

 

From International Socialist Review, Vol.19 No.4, Fall 1958, p.137.
Transcription & mark-up by Einde O’Callaghan for ETOL.

 

Only one of every four American families felt the recession’s impact through unemployment or shortened work weeks, according to a survey by the University of Michigan’s Survey Research Center.

But 85 per cent of the working-class people in a survey by J.W. Spellman, Inc., Boston advertising, marketing and public relations firm, indicated that they would wait until later to make their major purchases. Caution born of insecurity and a general feeling that things may get worse appear to motivate the buying habits of these hourly-rated workers, the survey found.

Printers’ Ink, Aug. 15

 
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