Memo

From New International, Vol. XVI No. 2, March–April 1950, p. 66.
Transcribed & marked up by Einde O’Callaghan for ETOL.

We have received a number of compliments on the new format of the N.I. Most of our readers seem to like it. They find it handier and easier to read than it used to be.

With this issue we have been able to pick up almost a full month in time. We hope, in the very near future, to be able to appear at the beginning of the two-month publication date.

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Just a word about the price of the magazine, as that has aroused some comment. We would like to draw to the attention of our readers that despite its smaller format, the present N.I. contains quite a hit more printed matter than the old one did. It is also printed on much better paper. We know that these things aren’t of first-rate importance to our readers. But the better quality of the paper means that the magazine will last much longer in files without deterioration. As the N.I. is the kind of magazine people find useful for reference purposes years after publication, this has some importance.

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Another price factor: We send hundreds of N.I.s abroad with each issue. The vast majority of our foreign subscribers cannot pay for the magazine. In many cases they simply haven’t the means. But in most cases it is impossible for them to pay us due to the exchange restrictions in the country in which they live.

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We are happy to send them the magazine whether they can pay for it or not. We are proud to be able to furnish thinking radicals in a dozen countries with a publication which, by their own testimony, is the most important printed matter they get in their hands. We are sure you don’t begrudge the extra few cents this adds to the unit cost of the magazine.

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One more thing. Let us know what you think of the magazine. Any suggestions about the format, the type of articles, etc., will be given careful consideration.

L.G. Smith, Business Manager

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Last updated on 18 October 2018