Main NI Index | Main Newspaper Index
Encyclopedia of Trotskyism | Marxists’ Internet Archive
From New International, Vol. XII No. 9, November 1946, p. 258.
Transcribed & marked up by Einde O’Callaghan for ETOL.
With this issue, we officially launch a two-month BUILD THE NEW INTERNATIONAL campaign! The aim and object of this campaign is quite simple to take a great step forward toward rebuilding the pre-war circulation of our magazine – and then going on from there. The months of November and December have been set aside for this campaign. These are vital months for the rebuilding of The New International. The campaign is simple in itself and has two clear aims in view:
Today The New International prints and circulates about 3,000 copies to its subscribers and readers. This compares unfavorably to its pre-war circulation. We cannot expect to get back to the pre-war figure at one jump, but with a real effort we expect to come mighty close to it. We can gain at least 1,000 in circulation if this campaign succeeds.
How is The New International itself going to help this expansion drive? On our part, we are offering you a magazine that appears regularly, on time as scheduled. We hope to continue this regularity from this point on. We are offering you an improved magazine, with more varied and interesting material. And, to help fulfill our goal of 500 new readers by January 1st, we are offering the following special introductory subscription offer:
Six Month Subscription – Six Issues – One Dollar
Two months of solid effort of The New International. That’s what we are asking for and that’s what we’re positive we will get as a response. Finally, to the Workers Party Branch that does the most effective and hardest work during this two-month campaign, we are offering, for its Branch library, the complete, 12-volume set of Lenin’s Selective Works. Here are the quotas set for achieving the goal of 500 new subscribers by January 1, 1947:
|
Local New York |
............... |
175 |
|
Local Chicago |
............... |
75 |
|
Philadelphia |
............... |
40 |
|
Los Angeles |
............... |
30 |
|
Detroit |
............... |
25 |
|
Newark |
............... |
25 |
|
San Francisco |
............... |
25 |
|
Buffalo |
............... |
20 |
|
Seattle |
............... |
20 |
|
Cleveland |
............... |
15 |
|
Akron |
............... |
15 |
|
Boston |
............... |
5 |
|
Louisville |
............... |
5 |
|
Reading |
............... |
5 |
|
St. Louis |
............... |
5 |
|
Minnesota |
............... |
5 |
|
S’treator, Ill. |
............... |
5 |
|
Baltimore |
............... |
5 |
|
TOTAL |
............... |
500 |
In the December issue of The New International we will give a full account of the campaign at the half-way mark.
Main NI Index | Main Newspaper Index
Encyclopedia of Trotskyism | Marxists’ Internet Archive
Last updated on 19 March 2017